5 Tips for Email Marketing Success

Introduction to Email Marketing Tips

Email marketing is a powerful tool for promoting a company’s products and services. Not only does it boast a high click-through rate, but it also provides an opportunity to offer recipients the chance to subscribe to your company’s services or products.

With these 5 tips, you can get your email marketing off on the right foot and ensure future success.

Email Marketing Tips

1) Use Certified Email provided by Yahoo and other email platforms.

“ROIs in the 300 percent range and up are common because consumers trust the email.”

2) Use a dedicated IP

“Having a dedicated IP lets you establish a sending reputation.”

3) Use the same “From” Address

4) Tell Your Customers What to Expect.

“State your mailing policies upfront. Let consumers know you are using CertifiedEmail if you plan to. Run an education campaign telling them “here’s how to confirm a legitimate email: Look for the blue ribbon envelope icon.””

5) Survey Your Customers.

And here is the sixth one from me:

6) Never ever allow a spelling error in your e-mail, especially in your SUBJECT line. That pretty much destroys all your credibility as a marketer before the user can even read the body of your message.