A Top Copywriter on the Importance of Loving What You Do

by Bob Bly www.themillionairewriter.com In his book “Confessions of an Advertising Man,” David Ogilvy quotes an old Scottish proverb about happiness: “Be happy while you’re living, for you’re a long time dead.” The idea is that you should do everything in your power to be happy now, because tomorrow you might not be here. Given…

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When to Use Jargon in a Technical Document?

Introduction As a technical writer you’ve heard this piece of sage writing advice a thousand times: you should stay away from jargon and write as you speak. It’s basic. Strunk & White said so, didn’t they? It’s true. But is this rule true ALL the time, unconditionally? No, I’m afraid it is not. Life has…

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How to Set Up a "Media Room" for Your Small Business Web Site

Set up a Media Room (MR) for journalists visiting your Small Business web site. A Media Room will jack up the traffic to your sales, event sign-ups, or membership subscriptions by offering all the necessary easy-to-use copy and photos for the editors and producers who are on a deadline. A journalist or an editor visiting…

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Technical Writing – How to Edit a Technical Document?

Imagine you’re a technical writer looking over my shoulder as I’m editing a technical manual. This is how I’d do it: ORIGINAL: “Logging in involves the Operator typing in his User ID and Password.”BETTER: “To log in, the Operator must enter a valid User ID and Password.” ORIGINAL: “The operator’s assigned authorities for operating, configuring…

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How to Improve Your Technical Copy by Editing "Trash Can Sentences"

You can improve your technical copy instantly by staying away from sentences with a long RANDOM list of objects. I call them “trash can sentences.” Here is a technical copy example: “The Committee will meet Thursday morning to discuss building permits, hiring practices, derivatives trading, inventory, Thanksgiving recess, product modeling, labor issues, Caribbean resorts, IPO…

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Technical Documentation of "Quality Management" Projects

© Ugur Akinci “Quality Management” is yet one of the many employment opportunities available for technical writers today. If you have not heard of QM before, here is a great blog entry by Irv Boichuk explaining the concept and how it relates to technical writing very well: A technical writer is indeed an excellent person…

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Parallel Construction in English

How to Write a Great Index for your Technical Document

Introduction An index, as we covered in our pillar post on indexing, is a list of terms in your technical document that points to the location of the term within the document. In a printed book, an index typically appears on a separate page, often near the end. It is an alphabetical list of words…

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