Article Marketing – How to Maximize SEO by Using Correct First Sentence and Density

FIRST Sentence and Paragraph

Various SEO books and experts all agree on the importance of including keywords in the first sentence and paragraph of your article. I concur with that advice.


For example, if your key phrase is “global warming” here is a suggested first paragraph:
“Global warming is more than a speculation right now. Scientists, through careful study of fossil evidence and sedimentation analysis, have proven that global warming is a reality. That calls for the implementation of careful policies to reduce the emission of greenhouse gasses and reduce the consumption of carbon-based fossil fuels.”

LAST Paragraph

Most SEO experts would recommend including your keyword(s) at least for once in your last paragraph as well. I would concur with that as well.

OVERALL DENSITY

Some SEO experts also claim that roughly 5-7 % of your word count should consist of your keyword. For example, if you write a 300 word article, you should roughly include your keyword 15-20 times, title included. The idea if not overdoing it in order not to get flagged by the search engines for “keyword stuffing.” However, if you include only 3 or 4 keywords in a 300-word article, that might be too little as well. So use your common sense and judgment in coming up with the right mix.
Some sites like SiteSell have their built-in keyword frequency checking program that gives you a feedback about your keyword density as well as if keywords are missing from your titles, etc.