English – Eliminate SIMPLY from your Technical Documents and Copy
Eliminate SIMPLY from your sentences for more impact and greater clarity in your technical documents and commercial copy.
ORIGINAL: Simply enter your User ID into this field.
BETTER: Enter your User ID into this field.
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ORIGINAL: I have to remind you that this simply is not going to work.
BETTER: I have to remind you that this is not going to work.
EVEN BETTER: This is not going to work.
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ORIGINAL: This is simply marvelous!
BETTER: This is marvelous!
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ORIGINAL: Open the cover and simply disconnect the emergency switch.
BETTER: Open the cover and disconnect the emergency switch.
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IN SHORT: Write less and communicate more.