Sharing Content – Can It Hurt Your Web Site Traffic?

© 2010 Ugur Akinci
Can sharing content “too much” be a problem for your web site traffic?
I admit, I had this paranoia about sharing “too much” information with my visitors years ago but not any more. Because the more you share, the more your readers will accept you as an authority in your field, and the more they come back to you.
That’s what developing a RELATIONSHIP of trust and openness is all about. When you do that, there is no end to the number of things you can offer and sell to your grateful clients.
I always like sharing content with my clients and I actually post everything I do to my web sites, as I’m doing it now.
I have no secrets to hold close to my vest because the real “secret” is in implementation and project execution.
Take any business… Let’s say, home financing. With all due respect, is there anything really “secret” about “home financing”?
I really think not. Just search the Internet for that key phrase and you’ll find enough materials to keep you busy reading for years.
But why then do some people pay others to handle their home financing issues?
Because most people do not have the time, patience, discipline, contacts and/or personality (and sometimes even just good health) to implement those “secrets” for themselves.
So they look for someone that they can TRUST to do all that for them. It’s a matter of service and convenience.
All that rolls up into what’s commonly referred to as “experience.” The more info you are sharing content, the more people are convinced that you indeed have the “experience” to deliver what you advertise and that’s why you are worth your fees and commissions. That certainly has been my professional experience as a writer and content marketer.
So, share merrily and bask in the glow of your grateful and trusting circle of readers and clients.
Sharing is good karma. What goes around comes around.
Cheers!