The Power of Text and Sub-Text

© 2009 Ugur Akinci
We are all swimming in an seamless and boundless ocean of stories, narratives, texts, and sub-texts. Like the oxygen we breath, 99% of the time we are not even aware that that is the case. We are not even aware of it and that’s why it is so powerful.
Here is one great marketing slogan that I believe is  both excellent and misleading:

“Let’s Build a Smarter Planet…”

You’ve heard it, right?  It belongs to IBM.
What a concept, isn’t it?
It’s as though our planet is STUPID and IBM can make it SMARTER by engineering… Imagine…
Every time I hear this marketing slogan I’m amazed at the subtlety of the subtext hiding underneath this seemingly straight-forward and innocent little motto …