BOOK: 101 Tips and Tutorials to Write Like a Pro!

Table of Contents

Improve Your English Right Away

Boost up your writing instantly by taking advantage of these 101 power tips provided by a Fortune 100 writer (yours truly).

126 page PDF file.
Over 35,500 words.
Includes hundreds of examples.

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This is what Bob Bly, the legendary Copy Writer, said about this book:
““Frankly, I was expecting not to like 101 Tips and Tutorials to Write Like a Pro!, because there are already too many writing books and it sounded like a rehash of old writing advice in a new package.
I was pleasantly surprised to discover a lot of fresh ideas and great advice I can actually use in my OWN writing to communicate more clearly and persuasively, and I highly recommend this book to everyone who writes.”
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Market-Proven Advice for Writing with Power, by a Fortune 100 Writer.
Ugur Akinci Ph.D. is a copy and technical writer with 25 years of experience, the last 13 with Fortune 100 corporations.
As a web content consultant he has published more than 600 articles on the Internet and written for dozens of corporate blogs and newsletters.
This special and updated PDF volume contains 101 practical writing tips and ideas tested and proven to work over many years:
1) Write As You Speak. — Page 6
2) Write Fast 6
4) Repeat Your Main Idea 4 Times. 7
5) Write With Your Five Senses. 8
6) Be Specific. 9
7) Use White Space on the Web. 9
8] Remember Your Audience. 10
9) Use Gender-Neutral Language. 10
10) Be Consistent 11
11) Use Analogies. 12
12) Capture the Essence of the Issue. 13
13) Write a “Hamburger”. 14
14) Use Causality Correctly. 15
15) Don’t Overplay Your Hand. 16
STRUCTURAL RULES. 17
16) Don’t Mix Tenses. 18
17) Eliminate Fragments. 18
18) Passive versus Active Voice. 18
19) Use Parallel Construction. 19
20) Vary Sentence Length. 22
STYLISTIC RULES. 22
21) Break Up Mega Sentences. 22
22) Cut Out What’s Not Necessary. 23
23) Eliminate Expletives. 24
24) Don’t Pontificate, Unless Clearly Authorized. 24
25) Don’t Repeat Words. 25
26) Don’t Underestimate Your Readers. 25
27) Eliminate Ambiguity. 26
28) No Gobbledygook. 27
29) Less is More. 29
30) Eliminate “Simply”. 30
31) Start Copy in Mid-Action. 31
32) 4 Golden Rules of Step-by-Step Descriptions. 31
34) Translate Numbers into Images and Ratios. 33
35) Indicative versus Subjunctive Moods. 33
36) The Correct Way to Punctuate “E.g.” and “I.e.”. 34
37) Colons and Semi-Colons. 35
38) Hyphens. 35
39) Dashes. 37
PROPER USAGE RULES. 38
40) “Different from” versus “Different than”. 38
41) “Fewer” or “Less”?. 38
42) “Liable” and “Likely” versus “Libel” and “Slander”. 39
43) “Strategic” vs. “Tactical” vs. “Ad Hoc”. 39
44) “Use” versus “Utilize”. 41
45) “Affect” versus “Effect”. 42
46) Avoid “with which”. 42
47) Avoid “Misplaced Modifiers” or “Dangling Participles”. 43
48) Eliminate “very”. 45
49) Eliminate Adverbs. 45
50) Pay Attention to Historical Time. 46
51) “Lay,” “Lie,” or “Lie”?. 46
52) The correct way to use “AND”. 47
53) Get rid of “is-and” construction. 47
54) Eliminate “in order”. 48
55) Change a prepositional phrase into a participle. 48
56) Don’t Use “nature” in a Noun Phrase. 48
57) Watch Your Transitive and Intransitive Verbs. 49
58) Use “momentarily” Correctly. 49
59) Use “Only” Correctly. 50
60) When Necessary, Use Jargon. 51
61) Use Proper Opposites. 52
COPY WRITING. 52
62) Two Golden Rules of Copy Writing. 53
63) Features and Benefits. 53
64) Fear and Greed. 54
65) Generate Answers, not New Questions. 55
66) Sweat Over Your Headlines. 56
67) 4-U Method for Power Headers. 57
68) 4 Secrets of Powerful Envelope Copy. 59
69) A Short-Cut to Catalog Copy. 61
70) 3 Ways to Create a Sense of Urgency. 63
71) Direct-Mail Copy -A Case Study. 63
72) 5 Questions to Ask to Formulate Your USP. 64
73) Don’t Make Your Readers Think. 66
74) Write Like an “Insider”. 67
75) Get Rid of Sloppy Copy. 68
76) Avoid Stuffy English. 69
77) Lift Your Direct Mail Response With “Lift Letters”. 69
78) Use Testimonials. 70
79) Writing Professional Service Bios. 71
WEB WRITING. 72
80) Top 10 Blogging Design Mistakes. 72
81) Create a PR Buzz by Factual Comparisons. 73
82) Don’t Forget the Non-Local Visitors. 73
83) Write Landing Pages with High Conversion. 74
84) Writing for an International Audience. 74
85) Art of Writing Microsites. 76
86) Pay Attention to Your Web Page Titles. 78
87) Write Tight 79
88) 4 Rules of Mobile Emails. 79
SPECIAL PROJECTS. 80
89) How to Write Opinion Articles for “Article Marketing”?. 80
90) 7 Secrets of Successful Newsletters. 81
91) 4 Steps to Write a Perfect Press Release. 82
92) 4 Types of Technical Writing. 86
93) How to Write a Vignette. 88
94) How to Write “Green”. 89
95) How to Write Investment Newsletter Subscription Copy. 90
96) How to Write a Sales Resume. 93
97) How to Write a Movie Review.. 95
98) How to Write an Obituary. 97
99) How to write Form 10-K Annual Reports. 98
100) How to outline a Technical Document 100
101) 7 steps to Write a Research Paper — Page 101
Empower yourself today by applying these practical methods and techniques to all your creative and business copy.

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