A Title Should Identify the Object of the Text

A title should identify the object of the text. A title should be a brief, but informative, description of the text that follows.

In order to establish a connection between the title and what is being discussed in the text, it is important to provide some basic information about what is going on in the text. This can be done by including keywords or phrases that are relevant to your argument in your title.

Titles and subtitles may look easy to write but there is usually a lot to design the perfect title for your technical articles and documents. And by “perfect” I mean a title that would help the end-user understand the main point of the documentation easily.

A General Rule

Here is a GENERAL RULE that worked for me in the past:

A title should identify right away what the article or document is all about.

Also:  if possible, a title should give a sense of the importance of whatever the document is about.

FOR EXAMPLE:

“A Modern Miracle: Denver International Airport”

Obviously, this article is about Denver International Airport.

That’s why there are two things wrong with this title:

1) “Denver International Airport,” should come first, before the colon, since that’s what the article is really all about.

2) The title does not tell us why Denver International Airport is a “modern miracle.”

MUCH BETTER: “Denver International Airport: the Only Airport in the World Built with the Miraculous XYZ Technology”

Now not only do we know what the text is all about (Denver International Airport), but  also why it is important to read about it (because it is “the Only Airport in the World Built with the Miraculous XYZ Technology”).

EXERCISE:
Rewrite and improve the following title:

“Mission Impossible: Apollo 13” (Google “Apollo 13” to find out what happened to it and the reasons why it could be characterized as “mission impossible.”)