How to Measure the Value of Your Technical Communication Content

By Ugur Akinci

In the technical communication field, we know the value of our work. We know that the content we develop impacts real people on a daily basis.

It’s a little more difficult to prove the value of technical communication to people outside of our wonderful niche.

There are 4 reasons why it’s important to measure the effectiveness of your documentation:

Table of Contents

Prove Your Impact

The most important reason you should track your work is that it paints an irrefutable picture of how much you contribute to your organization. It’s hard to argue with solid facts when you’re able to demonstrate what you do and the impact that has on your organization.

Improve Your Planning

Good results inform competent future strategies and good planning paves the way toward good results.

Boost Team Motivation

Boosting motivation calls for something to be happy about. Guess what? Your work is something to be proud of and it deserves recognition.

Increase Organizational Communication & Collaboration

By tracking and data, you provide something noteworthy for the rest of the organization to notice. This notice transforms into attention once you start presenting data that impacts all the other departments. Suddenly, your island is the mainland.

easyDITA developed a detailed and comprehensive survey to measure the value of technical communication and content.

It’s the evidence of effectiveness that gives departments the tool they need to become agents of growth. So, take the survey and add your voice today.

Then tell your colleagues and fellow comrades in technical content! Because the more voices there are together in technical communication, the more powerful the survey results will be and we will all benefit from it.