22 Questions to Ask Before Writing a Technical Manual

The traditional book format (“codex”) is under serious attack both from online and ebook platforms, and structured documents that have “topic” as their most basic information unit instead of the “page.” However, I believe the book format will be with us for a long time to come while XML-based non-book formats continue to make important…

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Technical Book Review — "Creating Technical Manuals: A Step-by-Step Approach to Writing User-Friendly Instructions"

© 2010 Ugur Akinci Creating Technical Manuals: A Step-By-Step Approach to Writing User-Friendly Instructions by Gerald Cohen and Donald H. Cunningham was printed back in 1984. So like most pre-Internet era technical books, it’s outdated in terms of visual content. Its page layout suggestions, for example, shows how rapidly the technical communication field has developed…

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Technical Book Review – "Enabling Globalization" by Nabil Freij

© 2010 Ugur Akinci “Enabling Globalization: A Guide to Using Localization to Penetrate International Markets” by Nabil Freij, the President of the localization company GlobalVision International Inc. is a must reference for everyone thinking to market products and services globally. It’s kind of ironic but true – globalization requires localization, and this book has plenty…

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Who Gets How Much When a Book is Sold?

(Excerpts) On a typical hardcover, the publisher sets a suggested retail price. Let’s say it is $26. The bookseller will generally pay the publisher $13. Out of that gross revenue, the publisher pays about $3.25 to print, store and ship the book, including unsold copies returned to the publisher by booksellers. For cover design, typesetting…

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Importance of Book Covers

A unique blog post on a topic that is usually ignored by most self-publishers… (Excerpts) There are two key things you can NOT skimp on when you are self-publishing. One is an editor. No matter how careful a writer you are, you have to have an editor. Period. The second, of course, is the cover.…

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BOOK: 101 Tips and Tutorials to Write Like a Pro!

Improve Your English Right Away Boost up your writing instantly by taking advantage of these 101 power tips provided by a Fortune 100 writer (yours truly). 126 page PDF file. Over 35,500 words. Includes hundreds of examples. —————————– This is what Bob Bly, the legendary Copy Writer, said about this book: ““Frankly, I was expecting…

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The Importance of Writing Perfect Checklists

Ask yourself: would you be willing to fly in an airplane flown by a pilot who relies on his or her “memory and track record” rather than a detailed and time-tested checklist? I wouldn’t. The deeper question is: if checklists are perfect and indispensable for flying airplanes safely and reliably, then why don’t we use…

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