Content Strategy
The Politics of Plain Writing vs. Obfuscation — A Textual Analysis
Usually people don’t write in plain English because they don’t know any better. Sometimes a banker, an engineer, a doctor will write a business letter or a technical document in a way that he or she best knows how – by using jargon and long-winded sentences; clauses awash in passive voice and nonparallel construction, with…
Read MoreAdvantages of Content Management System (CMS) in Technical Writing
I believe not too far into the future a great majority of technical documents will be produced through Content Management System (CMS) platforms. Reduced to its simplest terms, a CMS is a text editor ran by a relational and searchable database. Content Management Systems are not cheap and they have a learning curve. That’s why…
Read MoreWhat’s "Content Strategy"? What Does a Content Strategist Do?
(Excerpts) Content strategy is a relatively new profession, and a big profession. Within it are numerous fields of practice. To use an analogy, talking about content strategy is a like talking about doctors. Doctors range from neurologists to podiatrists, and all body parts in between, but they all started with the basics of anatomy, whether …
Read MoreTechnical Book Review – "Letting Go of the Words"
© 2009-2010 Ugur Akinci There are some books that can launch a career. This is one of them. After reading Letting Go of the Words: Writing Web Content that Works by Janice (Ginny) Redish and digesting its main principles, you can easily put up a web site and start marketing yourself as a “Content Strategist.”…
Read More