Construct Sentences that Do Not Require Mental Inversion

© Ugur Akinci When we construct a procedural sentence in technical writing we are usually telling the reader either to do something or not to do it. Our intention is either pointing out to something positive or negative. For easier comprehension and longer retention, try to construct your sentences in a way such that the…

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How to Write a Rate Increase Letter

© Ugur Akinci There are many times when you’d need to write a rate increase letter and deliver bad news without losing your customers or the other party. The best way to do it is to cushion the bad news with at least two pieces of good news and then dropping the hammer as though…

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How to Write an Overdue Payment Letter

© Ugur Akinci A well-written overdue payment letter could be the difference between a business that gets paid on time and profits and one that goes bankrupt. This is not an easy letter to write due to its sensitive nature. You do not want to be impolite or threatening and lose the the other person.…

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How to Write a Consumer Complaint Letter

When writing a letter to complain about a consumer product (or service), pay attention to the following points: 1] Control your anger. Never write in an aggressive, sarcastic, and libelous/insulting manner. Don’t forget: the person reading your letter may have nothing to do with the product or service in question. Yet he or she may…

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5 Methods to Finish What You’ve Started to Write

  (Copyright-free photo courtesy of unsplash-dot-com) © Ugur Akinci Finishing an article, a book or a presentation is as important as starting to write it. The enemies of half-finished writing projects are many. So are your “friends”. Here are five time-tested ideas to finish all your writing projects on time and in good shape. 1)…

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How to Write an Issue Case Study

A “case study” is similar to a “white paper” although white papers can be more technically detailed in nature. Simply put, they are both written to convince the reader that something (a product, a service, a company) works. That “something” could be a product/service, the story of how a product/service or method was implemented successfully,…

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How to Write Direct Mail or Marketing Copy for Dentists

Dentists spend a lot of money on advertisement. Especially in large metropolitan centers where competition among medical service providers is high, dental professionals send a lot of direct mail pieces to residential addresses and/or place advertisements and commercials in all kinds of media. Cosmetic and Restorative Dentistry practitioners are prime targets among all dentists for…

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New Video Online Course: "Learn Plain Writing Today!"

© Ugur Akinci We are happy and pronounce our newest online video course: Learn plain writing from a veteran writer with over 15 years of hi-tech Fortune 100 experience. Learn the basics of communicating in plain English for maximum success and productivity in your business and personal life. What’s more, if you happen to work…

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