Online Video Courses

Technical Writing Must be CLEAR

By Ugur Akinci | June 23, 2010

© 2010 Ugur Akinci Technical writing has to be clear, linear, and logical. Technique:  Write in simple sentences that anybody can understand Avoid compound sentences with multiple clauses. Here is the most basic sentence structure in English: SUBJECT + VERB + OBJECT If a sentence does not have this structure, try to rearrange the components…

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What’s "Content Strategy"? What Does a Content Strategist Do?

By Ugur Akinci | June 22, 2010

(Excerpts) Content strategy is a relatively new profession, and a big profession. Within it are numerous fields of practice. To use an analogy, talking about content strategy is a like talking about doctors. Doctors range from neurologists to podiatrists, and all body parts in between, but they all started with the basics of anatomy, whether …

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Technical Writing Must be CORRECT

By Ugur Akinci | June 22, 2010

© 2010 Ugur Akinci Technical writing needs to be correct, before anything else. This is the MOST IMPORTANT sine qua non condition of all technical writing. If a technical document is incorrect, it’s value is zero, nil, zilch. The rest doesn’t matter. Incorrect technical writing creates confusion, misinformation, and even dangerous mistakes and disasters. Technique…

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Information Design — NPR's "Obama Tracker" vs. a Plain Table

By Ugur Akinci | June 21, 2010

© 2010 Ugur Akinci Sometimes information design takes off in directions mostly because we have the tools; mostly because “yes, we can!” However, whether such a design is an improvement over the good’old plain table is a topic open to discussion. Here is one such design illustrating President Obama’s most important policy initiatives since the…

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