When the Form Does not Fit the Content – A Classical Information Design Problem
FORM and CONTENT are two wings of the same bird. When one of them fail, the bird does not fly — or flies in circles.To make sure the two fit one another perfectly is a very old problem and challenge in information design and marketing. Sometimes the challenge is met through resorting to “genres.” Genres…
Read MoreShort Interviews with 2 New STC Members
The first new STC (Society for Technical Communication) member for 2010 is David Cochrane, who is starting a technical writing company in the Toronto, Ontario, Canada area. The first to renew was Dan Block, a longtime member from western New York State. Let’s see what they had to say! David Cochrane How did you first hear…
Read MoreTechnical Translation — Is It in Your Future?
© 2009-2010 Ugur Akinci Have you ever considered to become a “technical translator”? That is, a technical communicator who translates technical documents and manuals from one language to another? If you can read and write well in more languages than one you should really consider this niche since technical communication has become a worldwide phenomenon.…
Read MoreThe Power of Text and Sub-Text
© 2009 Ugur Akinci We are all swimming in an seamless and boundless ocean of stories, narratives, texts, and sub-texts. Like the oxygen we breath, 99% of the time we are not even aware that that is the case. We are not even aware of it and that’s why it is so powerful. Here is…
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