3 Words in Technical Writing that Kill Objectivity
Objectivity in writing is a frail bird. It can get killed by a single word. “All,” “any” and “every” are the three words that kill objectivity in most (if not “all”) situations in technical and copy writing alike. A long time ago I learned to guard myself against using “very” in my writing. “Very” is…
Read MoreReview: Adobe Technical Communication Suite
A learned review from a practicing tech communicator out there in the field. You can tell he works for a software company. I concur both with his observations and reservations. (Excerpts:) It is fair to say I am not always at the front of the queue when it comes to PC or software upgrades. Even…
Read MoreArticle Marketing – Should You Use Keywords? Drawback #2
Article Writing DRAWBACK #2 Keyword Focus Method of Article Writing In article writing, what’s popular and hot today may not be so tomorrow. Actually you can bet your money that it will NOT be so. So what happens to all those flavor-of-the-day articles that you’ve written yesterday that no one has any interest today? Luxury…
Read MoreArticle Marketing – Should You Use Keywords? Drawback #1
PRINCIPLE 1 – Choose a Method (Keywords or not?) We live in a keyword-crazy age. Everybody’s swearing by the keywords. I have to admit that keywords are a must if you are doing any search engine marketing. But in article marketing…? There are some free as well as expensive software products and membership-only websites that…
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