Writing Articles – Don’t Jump Tracks without Warning
When writing articles, avoid “jumping tracks” in the middle of your copy by shifting from one topic to another without any advance warning. The result would be confusion on the part of your readers and erosion of trust in your abilities (and perhaps even “good will”) as a writer. If you’re going to shift from…
Read MoreTechnical & Copy Writing – How to Use Causality Correctly
Organize your writing so that it becomes very clear what kind of cause-and-effect relationship exists between different elements of your argument. LINEAR Causality A is the reason why B happens; B is the reason why C happens; etc. CORRECT WAY of using it: A: A previously-public land is rezoned for upper-scale commercial development. B: Land…
Read MoreTechnical & Copy Writing – How to Write “Hamburger emails”
You can use the “Hamburger Paradigm” of writing not only for technical articles and copy but for other types of communications as well, ranging from emails to criticism. In “Hamburger Communication” the principle is simple: sandwich your criticism in between two sweet layers of positive comment. This is sometimes also known as “1+1+1” or “2+1+1”…
Read MoreTechnical & Copy Writing – How to Write a “Hamburger”
“Hamburger Model” is a writing paradigm used in some schools and writing programs. It’s a quick and useful way of explaining how to organize the content of a typical non-fiction article, paper, or other kinds of similar prose. Think about the main parts of a juicy hamburger: Top bun, bottom bun, and whatever goes…
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