Technical & Copy Writing – How to Use Causality Correctly
Organize your writing so that it becomes very clear what kind of cause-and-effect relationship exists between different elements of your argument. LINEAR Causality A is the reason why B happens; B is the reason why C happens; etc. CORRECT WAY of using it: A: A previously-public land is rezoned for upper-scale commercial development. B: Land…
Read MoreTechnical & Copy Writing – How to Write “Hamburger emails”
You can use the “Hamburger Paradigm” of writing not only for technical articles and copy but for other types of communications as well, ranging from emails to criticism. In “Hamburger Communication” the principle is simple: sandwich your criticism in between two sweet layers of positive comment. This is sometimes also known as “1+1+1” or “2+1+1”…
Read MoreTechnical & Copy Writing – How to Write a “Hamburger”
“Hamburger Model” is a writing paradigm used in some schools and writing programs. It’s a quick and useful way of explaining how to organize the content of a typical non-fiction article, paper, or other kinds of similar prose. Think about the main parts of a juicy hamburger: Top bun, bottom bun, and whatever goes…
Read MoreTechnical & Copy Writing – How to Capture the Essence of a Topic
Capturing the essence of a topic is the heart and soul of good writing and editing. If you cannot tell what the main idea is, you cannot write it either. And if you cannot write it, how would you expect your readers to get it? So it all starts with you. Thankfully, it is not…
Read More