Online Video Courses

Technical & Copy Writing – How to Use Analogies

By Ugur Akinci | March 31, 2009

© Ugur Akinci If you draw out the parallel elements in seemingly different things you can establish analogies and write interesting articles. By drawing an analogy between two objects or processes you throw a fresh light on both. You thus create a new venue of  evaluation that did not exist before. GOURMET COFFEE and FREE-LANCE…

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Technical & Copy Writing – How to Use Gender-Neutral Language

By Ugur Akinci | March 30, 2009

© Ugur Akinci Whenever possible, avoid using gender-biased words and phrases. For example, instead of “Chairman,” you can try “Chair,” “Moderator,” or “Facilitator.” But if the gender of the “Chair” is obvious from the context, then you can use “Chairman” or “Chairwoman” as appropriate. Here are some other suggestions (inspired by Microsoft Style Guide): OLD…

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Technical & Copy Writing – Be Consistent

By Ugur Akinci | March 30, 2009

Good writing is consistent writing, whether you’re writing a software manual or marketing copy. If you end your sentences with the same mood, voice and tense that you start them with, the battle is already won. [Which rule did this sentence violate already? Answer at the end.] VOICE If you start with active voice, end…

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Technical & Copy Writing – Remember Your Audience

By Ugur Akinci | March 28, 2009

Write at the level of your audience. If you are writing a manual for electrical engineers, you do not need to explain what Ohm’s Law is. Actually, if you do, you may insult and alienate your highly educated readers. If, however, you are writing a children’s book or a general purpose newspaper article, you have…

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