Technical & Copy Writing – Remember Your Audience
Write at the level of your audience. If you are writing a manual for electrical engineers, you do not need to explain what Ohm’s Law is. Actually, if you do, you may insult and alienate your highly educated readers. If, however, you are writing a children’s book or a general purpose newspaper article, you have…
Read More7 Rules of Great Copy Writing
by Bob Bly Author of Best Kept Copy Writing Secrets Numbers gain attention, arouse curiosity, and add credibility to product claims. Here are 7 ways to use numbers to increase the power of your next sales promotion: 1 – Make percentages look larger. Taking percentages out to the second decimal place makes them look bigger,…
Read MoreInkscape – How to Place One Image Inside Another (Clipping)
© Ugur Akinci Inkscape is a pretty versatile and FREE vector drawing program that you can download from here. Inkscape is not as versatile and powerful as Adobe Illustrator but it can still do many things that a technical communicator can use. And did I mention that… it’s FREE? Here is how you can place…
Read MoreTechnical & Copy Writing – Be Specific
Generality is the enemy of good writing. Sparkle your copy by getting as specific as you can. EXAMPLE: She bought food items. BETTER: She bought canned sardines, a pound of aged Swiss cheese, three 75-watt bulbs, and the latest issue of Time magazine with Bill Gate’s face on the cover. EXAMPLE: The train stopped in…
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