A Top Copywriter on the Importance of Loving What You Do
by Bob Bly www.themillionairewriter.com In his book “Confessions of an Advertising Man,” David Ogilvy quotes an old Scottish proverb about happiness: “Be happy while you’re living, for you’re a long time dead.” The idea is that you should do everything in your power to be happy now, because tomorrow you might not be here. Given…
Read MoreWhen to Use Jargon in a Technical Document?
Introduction As a technical writer you’ve heard this piece of sage writing advice a thousand times: you should stay away from jargon and write as you speak. It’s basic. Strunk & White said so, didn’t they? It’s true. But is this rule true ALL the time, unconditionally? No, I’m afraid it is not. Life has…
Read MoreHow to Set Up a "Media Room" for Your Small Business Web Site
Set up a Media Room (MR) for journalists visiting your Small Business web site. A Media Room will jack up the traffic to your sales, event sign-ups, or membership subscriptions by offering all the necessary easy-to-use copy and photos for the editors and producers who are on a deadline. A journalist or an editor visiting…
Read MoreTechnical Writing – How to Edit a Technical Document?
Imagine you’re a technical writer looking over my shoulder as I’m editing a technical manual. This is how I’d do it: ORIGINAL: “Logging in involves the Operator typing in his User ID and Password.”BETTER: “To log in, the Operator must enter a valid User ID and Password.” ORIGINAL: “The operator’s assigned authorities for operating, configuring…
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