Avoid “Double Possibility” in Your Statements
When copywriting, avoid double possibility in your statements. That’s the fundamental rock on which all copywriting stands. George Bernard Shaw once wrote a very long letter to a friend and ended it with the following post script: “Sorry, I didn’t have the time today to write you a short letter.” Clean technical writing is easy…
Read MoreConstruct Sentences that Do Not Require Mental Inversion
© Ugur Akinci When we construct a procedural sentence in technical writing we are usually telling the reader either to do something or not to do it. Our intention is either pointing out to something positive or negative. For easier comprehension and longer retention, try to construct your sentences in a way such that the…
Read MoreJob Prospects in Technical Writing vs. Copy Writing
An accountant/bookkeeper reader asked whether copy writing is a better alternative in terms of finding jobs than technical writing, especially in rural areas. The following was my answer to him: “I’d say the chances of finding a tech writing vs. copy writing job in rural areas is just about the same. The business that has…
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