How to use the Odd-Page and Even-Page Breaks in MS Word
You are using MS Word. Imagine you need to flow your story only on the odd-numbered pages of your document and reserve the even-numbered pages only for images that go with the relevant odd-number page. The document you have in mind is one when opened the reader would see the image on the left and…
Read MoreHow to Write the Perfect Travel Articles for Fun and Profit
Writing travel articles and travel writing is a great way both to travel around the world and make money while doing it. Imagine having fun, staying at the best hotels, spending time on golden beaches and heavenly mountains, and getting paid for it? You can finance such pursuits by specializing in travel writing. Of course,…
Read More4-U Method for Power Headers in DIRECT MAIL COPY
© Ugur Akinci The header or the leading sentence of a sales letter, a brochure, flier, or a classified ad is probably 80% of the message. Headers are important even in news business. That’s why some newspapers have full-time “title editors.” Their job is to make sure people will read the headlines because that’s only what…
Read MoreHow to Create a Sense of Urgency in Your Commercial Copy
Creating a sense of urgency in your commercial copy is important for success in direct mail campaigns. When you encourage prospects to act now instead of later, response rates increase. You can follow one the following three methods to create a sense of urgency in your copy: 1) One way to do this is to put a deadline on your…
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