Online Video Courses

How to Write a Headline for a News Article

By Ugur Akinci | August 5, 2014

How to Write a Headline for a News Article is half art and half science. “On the average, five times as many people read the headline as read the body copy. When you have written the headline, you have spent eighty cents out of your dollar . If you haven’t done some selling in your…

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How to Write Catalog Copy that Sizzles

By Ugur Akinci | July 31, 2014

Catalog copy writing is an important task for many companies who sell their products and services through on-line or printed catalogs. There’s a constant demand for top-notch catalog writers whose copy move merchandise. Is there a short and sweet way of writing good catalog copy that sizzles? Yes, there is. Here is a unique ADJECTIVE PAIRING METHOD I’ve…

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How to Write a Rate Increase Letter

By Ugur Akinci | July 29, 2014

© Ugur Akinci There are many times when you’d need to write a rate increase letter and deliver bad news without losing your customers or the other party. The best way to do it is to cushion the bad news with at least two pieces of good news and then dropping the hammer as though…

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Airport Security Officer Resume Sample

By Ugur Akinci | July 26, 2014

Pat Brown  123 Main Street, Any Town, STATE, 10001 | email@email.com OBJECTIVE Alert and responsible airport security officer with certification and work experience is looking forward to serve the public at a major airport in the United States or Canada. QUALIFICATION SUMMARY • Balanced, patient, cool-under-pressure personality. • Great physical stamina and endurance (Black Belt…

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