How to Create a Sense of Urgency in Your Commercial Copy
Creating a sense of urgency in your commercial copy is important for success in direct mail campaigns. When you encourage prospects to act now instead of later, response rates increase. You can follow one the following three methods to create a sense of urgency in your copy: 1) One way to do this is to put a deadline on your…
Read MoreHow to Write a Headline for a News Article
How to Write a Headline for a News Article is half art and half science. “On the average, five times as many people read the headline as read the body copy. When you have written the headline, you have spent eighty cents out of your dollar . If you haven’t done some selling in your…
Read MoreHow to Write Catalog Copy that Sizzles
Catalog copy writing is an important task for many companies who sell their products and services through on-line or printed catalogs. There’s a constant demand for top-notch catalog writers whose copy move merchandise. Is there a short and sweet way of writing good catalog copy that sizzles? Yes, there is. Here is a unique ADJECTIVE PAIRING METHOD I’ve…
Read MoreHow to Write a Rate Increase Letter
© Ugur Akinci There are many times when you’d need to write a rate increase letter and deliver bad news without losing your customers or the other party. The best way to do it is to cushion the bad news with at least two pieces of good news and then dropping the hammer as though…
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