7 Different Types of Fundraiser Letters
Fundraising letters come in many varieties. Before writing one or asking your copywriter to draft a fundraiser letter for your organization, perhaps you might want to consider the following seven possibilities: 1. An ACQUISITION letter is sent to new a new list of prospects who have never contributed any donations to your organization. 2. A WELCOME…
Read More5 Methods to Finish What You’ve Started to Write
(Copyright-free photo courtesy of unsplash-dot-com) © Ugur Akinci Finishing an article, a book or a presentation is as important as starting to write it. The enemies of half-finished writing projects are many. So are your “friends”. Here are five time-tested ideas to finish all your writing projects on time and in good shape. 1)…
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Writing Niche Articles with Modular Writing Technique
Introduction Writing specific, sharp niche articles that draw pictures in the imagination of your readers is the secret to success in article and blog writing. You need to fine-tune your article copy towards a specific niche by using the modular writing technique. Let’s say you wrote an article on “How to find a job you like?” At…
Read MoreThe biggest myth about content marketing
(Copyright-free photo by Grovemade at Unsplash-dot-com) © Bob Bly Don’t get me wrong….I am a big fan of content marketing — marketing based on dissemination of free information that is useful and interesting to prospects. I use content marketing all the time for myself and my clients … and have been doing so for over 3 decades. But, in an…
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