How to Write an Issue Case Study
A “case study” is similar to a “white paper” although white papers can be more technically detailed in nature. Simply put, they are both written to convince the reader that something (a product, a service, a company) works. That “something” could be a product/service, the story of how a product/service or method was implemented successfully,…
Read MoreHow to Write Direct Mail or Marketing Copy for Dentists
Dentists spend a lot of money on advertisement. Especially in large metropolitan centers where competition among medical service providers is high, dental professionals send a lot of direct mail pieces to residential addresses and/or place advertisements and commercials in all kinds of media. Cosmetic and Restorative Dentistry practitioners are prime targets among all dentists for…
Read MoreHow to Configure Macro Settings in MS Word
MS Word macros can ruin your day if you’re not careful enough. A macro is not necessarily a bad thing. There are many occasions when you need to record a macro and distribute MS Word documents that have a macro embedded in them. However, a “black hat” programmer can insert a macro into a MS…
Read MoreHow to Review and Add Comments to a MS Word Document
MS Word offers a pretty elaborate review and commenting functionality through its Review tab. Imagine we start with the following sample document: (Click to enlarge all images) We will make 3 changes to this document: Replacing “In addition to” with “Besides” by typing over it. Delete “and employees” from the second sentence. Insert a comment,…
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