Posts Tagged ‘Copy Writing’
How to Write for an International Audience
Introduction Writing for an international audience is a task that many technical and business writers face every day. You’d better have a firm grip on the contemporary American slang if you are a screenwriter drafting the sequel to “Easy Rider.” But if you are a technical or business writer, get into the habit of writing…
Read MoreHow to Write Like an "Insider"
It’s a common writing mistake – a head-on and high-handed criticism which leaves the “insiders” with the impression that “this writer has no idea what’s going on in here…” Imagine you’re the head of security at the Fortune-100 ABC corporation. You have worked for the last 15 years for this same company, developing many of…
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Envelope Blurbs to Increase Direct Mail Response Rate
Introduction Envelope blurbs have been a part of direct mail campaigns for at least half a century. Direct mail is a type of marketing that involves sending postcards, letters, or other items to potential customers through the use of the postal service. It is one of the most effective methods for getting in contact with…
Read MoreImportance of Testimonials in Copywriting
Introduction Testimonials are the best way to present the credibility of a product. A good testimonial will provide a personal account of how the product helped them. A testimonial may sound like an advertisement, but it’s actually written by someone who had a good experience with your product or service. Testimonials are proven to have…
Read MoreWrite with Parallel Construction
Introduction Violation of parallel construction is the bane of commercial copy. Sentences, and sometimes whole paragraphs of copy, lose their direction and fail to communicate their core message if they are composed with unparallel components. Parallelism can be used to emphasize the contrast between different ideas, for example: I went to work and saw my…
Read MoreWrite Powerful Copy by Eliminating Old and Tired Expressions
You’ll increase your web site traffic faster if you use clean and short sentences. Remember: less is more. Eliminate all hackneyed expressions from your prose for some snappy copy. Examples: ——————————————————– Ring the bell in order to get service. BETTER: Ring the bell to get service. ——————————————————– Truth of the matter is, there is something…
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