Technical & Copy Writing – Write Fast

© Ugur Akinci Writing is rewriting. That’s true. But the better you write, more enjoyable and productive the rewrite will be. And here’s my rule for writing well the first time: whether it’s a novel, ad copy, movie review, or a user’s guide, try to write AS FAST AS YOU CAN. You do your research…

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Technical & Copy Writing – Write As You Speak

Easy does it. There is no need to write with $100 words if you’re trying to get understood by as many people as possible. EXAMPLE: We terminated our cruising episode briefly around noon to satisfy the gastronomic call of nature. BETTER: We stopped for a quick lunch. EXAMPLE: He actuated the initiation button to activate…

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A Golden Formula for Clarity in Technical and Copy Writing

© Ugur Akinci To write in simple sentences that anybody can understand, try to stick to this Golden Formula: SUBJECT + VERB + OBJECT If a sentence does not have this structure, try to rearrange the “furniture” so that it reads better and faster. ORIGINAL: The temptation to do it should be resisted. BETTER: Don’t…

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Eliminate Adverbs and Improve Your Writing

© Ugur Akinci You can improve your writing right away by eliminating all the unnecessary adverbs. 1) Eliminate adverbs by using a correct verb instead. EXAMPLE: “He walked into the room cockily.” BETTER: “He swaggered into the room.” EXAMPLE “She walked into the room confidently.” BETTER: “She sashayed into the room.” EXAMPLE: “He looked threateningly.”…

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Google's Translation Service: How Good Is It?

© Ugur Akinci I’m fascinated by Google’s translation service since it promises to translate texts among over three dozen languages, including some quite exotic ones. So I decided to test the reliability of Google’s translation engine by performing a simple test. 1) I took two sentences in English and translated them into a foreign language…

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When to Use Jargon in a Technical Document?

Introduction As a technical writer you’ve heard this piece of sage writing advice a thousand times: you should stay away from jargon and write as you speak. It’s basic. Strunk & White said so, didn’t they? It’s true. But is this rule true ALL the time, unconditionally? No, I’m afraid it is not. Life has…

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How to Improve Your Technical Copy by Editing "Trash Can Sentences"

You can improve your technical copy instantly by staying away from sentences with a long RANDOM list of objects. I call them “trash can sentences.” Here is a technical copy example: “The Committee will meet Thursday morning to discuss building permits, hiring practices, derivatives trading, inventory, Thanksgiving recess, product modeling, labor issues, Caribbean resorts, IPO…

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