Technical & Copy Writing – Be Specific

Generality is the enemy of good writing. Sparkle your copy by getting as specific as you can. EXAMPLE: She bought food items. BETTER: She bought canned sardines, a pound of aged Swiss cheese, three 75-watt bulbs, and the latest issue of Time magazine with Bill Gate’s face on the cover. EXAMPLE: The train stopped in…

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OneLook Dictionary: An Amazing Word Tool for All Writers

© Ugur Akinci Sometimes I come across an online tool so different, useful and imaginative that I can’t help but sing its praises. The OneLook Dictionary (www.onelook.com) is one such application, available for free to all English writers of the world. Imagine you are describing the way a room is furnished but you do not…

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Technical & Copy Writing – Write Fast

© Ugur Akinci Writing is rewriting. That’s true. But the better you write, more enjoyable and productive the rewrite will be. And here’s my rule for writing well the first time: whether it’s a novel, ad copy, movie review, or a user’s guide, try to write AS FAST AS YOU CAN. You do your research…

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Technical & Copy Writing – Write As You Speak

Easy does it. There is no need to write with $100 words if you’re trying to get understood by as many people as possible. EXAMPLE: We terminated our cruising episode briefly around noon to satisfy the gastronomic call of nature. BETTER: We stopped for a quick lunch. EXAMPLE: He actuated the initiation button to activate…

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A Good Outline is Half of the Solution

© Ugur Akinci I do not believe outlining is a good way to write poetry. But if you are writing non-fiction, an article, a book, a thesis, or a technical document you’d be at a great disadvantage to start writing before you have a detailed outline at hand. I’d go as far as claiming that…

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A Golden Formula for Clarity in Technical and Copy Writing

© Ugur Akinci To write in simple sentences that anybody can understand, try to stick to this Golden Formula: SUBJECT + VERB + OBJECT If a sentence does not have this structure, try to rearrange the “furniture” so that it reads better and faster. ORIGINAL: The temptation to do it should be resisted. BETTER: Don’t…

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2 Golden Principles of Peer Review

© Ugur Akinci There will be instances in your career as a professional technical writer when you will be asked to “peer review” (which is, yes, a compound “verb” these days) someone else’s or your own work. This may happen in a group meeting (or teleconference/webinar) setting when you may be invited to offer your…

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Interviewing a Subject Matter Expert (SME)

Introduction A technical writer will periodically need to interview Subject Matter Experts (SME) to gather information about a technical document. More often that not, and especially within the context of software development, most SMEs are engineers and software developers. But they can also be mechanical, electrical and other types of engineers, hardware installers, network engineers,…

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