Three Important Frame Maker Tips
Here are three important Adobe FrameMaker tips that will save you a lot of time and make your life a little easier. Renaming the FrameMaker Books Think twice before changing the name of a FrameMaker book file especially if the book includes TOC, index, List of Figures (LOF) and List of Tables (LOT) files. Because…
Read MoreNon-Parallel Construction
Even important publications like NYT or WSJ are not immune to generating weak prose, constructed with non-parallel clauses. Here is one from New York Times (June 7, 2008): “The hunger strike is meant to pressure federal officials, and comes as Congress is debating an expansion of the guest worker program…” There’s nothing “wrong” with this…
Read More
How to Write and Publish for a Global Audience
Introduction It’s not always easy to write for a global audience. There are many steps to take in order to create a successful global audience. First, we need to consider our own language and how it’s often interpreted differently by other cultures. An article should be written in a way so that it reaches out…
Read More
Envelope Blurbs to Increase Direct Mail Response Rate
Introduction Envelope blurbs have been a part of direct mail campaigns for at least half a century. Direct mail is a type of marketing that involves sending postcards, letters, or other items to potential customers through the use of the postal service. It is one of the most effective methods for getting in contact with…
Read More