How to Prevent a Misplaced Modifier
Introduction Modifiers are words that modify or specify the meaning of another word. They usually come before the word they modify and can be adjectives, adverbs, or nouns. A misplaced modifier is one that causes confusion because it is placed too far away from the word it modifies. This problem occurs when a modifier is…
Read MoreGoogle Page Creator – “Small Design Stuff” Leads to Frustration
Google has a not-so-bad web site design and hosting service called Google Page Creator. And it’s FREE! I’ve been using this free service since April 2006 for my own web site www.writer111.com That is of course not its original URL but I have directed my own domain name to point at http://writer111.googlepages.com/ which is the…
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How to Write Great Headlines
Introduction A great headline is important because people make up their minds within seconds of reading your headline. Writing great headlines is a true art. Some people I suspect are born with the knack of whipping up drop-dead perfect headlines at the drop of a hat. But then, to some extent, writing good headlines can…
Read MoreGood Copy Illuminates and Delivers (the Truth)
Introduction Good copy has two important functions. 1) It brings up “the world” alive. And once our attention is engaged, 2) It also delivers the unvarnished truth. Delivering the truth without aesthetics, without illumination, would be like that proverbial tree falling down in the forest and nobody noticing it. Does a tree really fall if…
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