Write Powerful Copy by Eliminating Old and Tired Expressions
You’ll increase your web site traffic faster if you use clean and short sentences. Remember: less is more. Eliminate all hackneyed expressions from your prose for some snappy copy. Examples: ——————————————————– Ring the bell in order to get service. BETTER: Ring the bell to get service. ——————————————————– Truth of the matter is, there is something…
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Use “Fewer” or “Less” Correctly
Introduction “Fewer” or “Less” is one of the most common questions that writers face. There are grammatical rules about which word to use in certain cases, but it’s easy to be confused when you have two words with similar meanings. It’s hard to know what is correct for each usage. People often use fewer where…
Read MoreTechnical Editing: 4 More Examples
Introduction Technical editing is half art and half science. In order to edit technical documents, it is important to know the type of language that is required for a given document. The target audience of a technical document may be engineers, executives or managers. The level of knowledge and expertise needed for editing a technical…
Read MoreBad English (or “Scamglish”) Gives Away E-Mail Scams
I’ve yet received another “Lottery Winning Notification” – this time from Microsoft (!). Ho ho ho! There are two items that give away these scams immediately: 1) The domain name of the return link is invariably registered in some foreign country (Hong Kong, Slovenia, Russia, UK, Netherlands, Japan, etc.) but never in the United States.…
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