How long online marketing copy can be?
The question comes up from time to time:“How long an online sales letter should be?” People new to direct marketing are a bit reluctant to send long letters for fear of “boring” their prospective customers. And that sounds like a valid point indeed in this day and age of soundbites, short YouTube clips and extreme…
Read More3 Technical Editing Examples
Introduction Technical editing is an important job in the writing industry. But not everyone has the skills to edit these documents. Technical editors are professionals who make sure that the document is grammatically correct, easily readable and informative. Technical editing demands a different set of skills than general editing does. Technical editors must be able…
Read MoreHow to Apply Parallel Construction in Your Writing
Parallel construction is a stylistic grammar rule that I like and try to follow. It is defined as: Definition of Parallel Construction “In a compound sentence with multiple clauses, the clauses should be parallel in structure.” It’s called the “Parallel Construction” rule and I try to adhere to it in my own writing because it…
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How to Fix “Misplaced Modifiers” in Your Writing
Introduction Even the most polished publications are not immune to that dreaded mistake committed frequently in English — the “misplaced modifiers.” Misplaced Modifiers are words that do not logically modify the word or phrase that they should be describing. They are modifying words that should be placed in a different sentence. Misplaced modifiers can come…
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