Online Video Courses

Envelope Blurbs to Increase Direct Mail Response Rate

By Ugur Akinci | January 5, 2008

Introduction Envelope blurbs have been a part of direct mail campaigns for at least half a century. Direct mail is a type of marketing that involves sending postcards, letters, or other items to potential customers through the use of the postal service. It is one of the most effective methods for getting in contact with…

Read More
technical writer

How to Concatenate Excel Text in Different Cells

By Ugur Akinci | August 15, 2007

Introduction Knowing how to concatenate the content of different Excel cells can save you a lot of headaches. Imagine you have the name of your company in cell A1, and, the address in F1, but you would like to add the address to the company name and display them in a new cell, D1. This…

Read More
Multitasking

Pros and Cons of Multitasking — 5 Great Productivity Tips

By Ugur Akinci | July 29, 2007

  Introduction: How Multitasking Works Multitasking is a technique where a person does two or more tasks at the same time. For example, if someone is talking on the phone and making a cup of tea – they are engaged in multitasking. Why do people multitask? The answer to this question is that it’s human…

Read More
Information Design

Bad “Information Design” Leads to Medical Errors

By Ugur Akinci | July 1, 2007

Introduction Information design is the process of arranging information in a way that is efficient and easy to understand. It is the process of designing the visual representation of information. Such design creates a visual hierarchy that makes it easy for readers to understand the content. Why Information Design is Important The following are some…

Read More