Online Video Courses

Technical Editing: 4 More Examples

By Ugur Akinci | May 16, 2007

Introduction Technical editing is half art and half science. In order to edit technical documents, it is important to know the type of language that is required for a given document. The target audience of a technical document may be engineers, executives or managers. The level of knowledge and expertise needed for editing a technical…

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Bad English (or “Scamglish”) Gives Away E-Mail Scams

By Ugur Akinci | May 15, 2007

I’ve yet received another “Lottery Winning Notification” – this time from Microsoft (!). Ho ho ho! There are two items that give away these scams immediately: 1) The domain name of the return link is invariably registered in some foreign country (Hong Kong, Slovenia, Russia, UK, Netherlands, Japan, etc.) but never in the United States.…

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How long online marketing copy can be?

By Ugur Akinci | May 12, 2007

The question comes up from time to time: “How long an online sales letter should be?” People new to direct marketing are a bit reluctant to send long letters for fear of “boring” their prospective customers. And that sounds like a valid point indeed in this day and age of soundbites, short YouTube clips and…

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3 Technical Editing Examples

By Ugur Akinci | May 10, 2007

Introduction Technical editing is an important job in the writing industry. But not everyone has the skills to edit these documents. Technical editors are professionals who make sure that the document is grammatically correct, easily readable and informative. Technical editing demands a different set of skills than general editing does. Technical editors must be able…

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