Posts Tagged ‘Copy Writing’
How to Maximize the Life of Your Articles – Turn Them into Surveys
Calling all publishers, editors, writers, and freelance journalists. It is time to breathe more life into your copy. Turn your articles into living pieces that spark measurable debate, get closer to your readers, and engage their mind and soul – we’re talking revolution. As it was in the beginning Publishers have for many years relied…
Read More
Poker Writing: A New Writing Niche
Introduction Poker writing is one of those writing niches that do not fit anywhere but they are fascinating. It is a genre that did not exist as a viable alternative just a decade ago. But now there are writers out there earning a living as a “poker writer.” So what’s “poker writing”? Is it technical…
Read MoreA Simple Way to Maximise the Impact of any Article
Calling all publishers, editors, journalists and freelance writers. It’s time to breathe more life into your copy. Turn your articles into living pieces that spark measurable debate, get closer to your readers and engage their mind and soul – we’re talking revolution. As it was in the beginning Publishers have for many years relied on…
Read MoreHow to End a Sentence to Communicate the Right Subtext
How you end a sentence makes all the difference in the world in your commercial and technical copy. Or rather, it makes all the difference in the world the way you end a sentence. (See the difference already? In the first sentence the emphasis is on “copy”; in the second it’s on the “end of…
Read MoreEnglish – Eliminate SIMPLY from your Technical Documents and Copy
Eliminate SIMPLY from your sentences for more impact and greater clarity in your technical documents and commercial copy. ORIGINAL: Simply enter your User ID into this field. BETTER: Enter your User ID into this field. – – – – – ORIGINAL: I have to remind you that this simply is not going to work. BETTER:…
Read MoreLegal Liability for E-Book Publishers – Are You Covered Legally?
Legal liability is an issue for all writers. Legal liability for writers is the legal responsibility of a writer for the accuracy and truthfulness of their work. A legal liability can come from an assertion that the writer has acted in some manner that violates civil or criminal law. It can also arise out of…
Read MoreFacts about Abbreviations & Acronyms
I just came across a great article on how to abbreviate titles and other things and what NOT to abbreviate. I think we all need a refresher like this from time to time, especially if English is your second language. Here is an excerpt from this useful article by M. J. Mardan: Titles before names: Mrs.,…
Read MoreSecrets of Writing Great Catalog Copy
Words with double meaning, “double entendre,” is what lies at the core of great catalog copy. You should also pay attention to the words which can be used both as a NOUN and a VERB (e.g., “work) or as a NOUN and an ADJECTIVE (e.g., “clear) since they offer many opportunities for word-play and…
Read MoreArticle Marketing – How to Maximize SEO by Using Correct First Sentence and Density
FIRST Sentence and Paragraph Various SEO books and experts all agree on the importance of including keywords in the first sentence and paragraph of your article. I concur with that advice. For example, if your key phrase is “global warming” here is a suggested first paragraph: “Global warming is more than a speculation right now.…
Read More3 Words in Technical Writing that Kill Objectivity
Objectivity in writing is a frail bird. It can get killed by a single word. “All,” “any” and “every” are the three words that kill objectivity in most (if not “all”) situations in technical and copy writing alike. A long time ago I learned to guard myself against using “very” in my writing. “Very” is…
Read More